Author

Hi! I'm Yana Arora, a graduate student at Virginia Tech pursuing my M.A. in Reputation Management. With a B.A. in Communication and a minor in Marketing Content Creation, I’ve developed a strong foundation in storytelling, branding, and digital strategy. Currently, I'm a field marketing intern at Ellucian, where I’m gaining hands-on experience in the higher education technology space.

I'm passionate about the evolving world of communications and marketing, especially how effective messaging and digital tools can shape public perception and drive meaningful engagement. My skill set includes content creation, social media management, email marketing, SEO, public speaking, and data analysis.

Whether I'm building a campaign or collaborating on a cross-functional project, I bring creativity, curiosity, and a commitment to impact. I'm always open to new opportunities, especially those that allow me to grow, connect, and contribute to purpose-driven work.